Is Valentines a big deal?

I’m curious to know how many of you care about Valentines Day in this age.

Assuming you’re not single…

Do you expect your partner to plan/surprise you with something?

How bad is it for your partner to treat it just like any other day?

Asking for a friend

Thank you 🙏

Edit: thanks for your answers. And thank you for the tip about discounted chocolates the next day. We’re celebrating on the 15th now.