Trouble Picking Makeup in Stores

So, I'm very new to makeup, I've been trying to get into it but there have been some roadbumps. For instance, I have no idea how to buy makeup at the store.

My plan was to start slow and try a foundation, and a setting powder. I went to my local stores makeup isle, and it feels like nothing is clearly labeled as what it is? Theres a lot of brand names and fancy descriptors, but nothing that just has "foundation" or "setting powder" labeled clearly in a place that's easy to spot. It feels like the packaging was designed for people who are already very aware of what they're looking for and it's a bit overwealming.

Are there like, easy ways to tell what something is even when not clearly labeled? What exactly should I be looking for?