Reporting a car dealer for bait-and-switch

I searched a bit and did not see this specific topic in the sub.

Yesterday (2/6/25) at Lithia Hyundai of Reno I was in the process of purchasing what they list as a new car online, even the (very honest and transparent) salesperson thought it was new.

Then the finance guy says it's NOT new, it's certified pre-owned, AKA used.

No free maintenance, lots of other add-on services disappear and the finance options get worse.

But the price didn't change. So I walked away.

Textbook bait-and-switch. Is there a legitimate agency or authority in Reno and/or Nevada that I can report this to?