When did it start being called “tavern style”?

My whole life, whenever someone ordered pizza, the options were deep dish or thin crust. Within the last few years, I feel like I’ve seen “tavern style” all over the internet.

Is there anyone who can confirm it’s always been called “tavern style” specifically? For me, it just seemed to come out of nowhere a few years ago, but maybe some people have always called it that.